Posted: 06 Feb 2014 08:07 PM PST
Among the most popular words in common discourse these days are personal and personally. A web search for personal brings up more than 900 million hits. Overused crazy, with 274 million, doesn’t come close.
Bloggers and commenters use personal and personally with abandon:
Various businesses offer customers “personal diets,” “personal checks,” and “personal financial plans.”
Experts of this and that encourage people to develop “personal strengths” and “personal styles.”
So, when are the words personal and personally called for, and when are they redundant or incorrect?
1. Personally is used correctly when a person does something that ordinarily would be done by a minion:
2. Personally is redundant when used to modify an action that requires the presence of the person doing it:
3. The expressions “my personal opinion” and “I personally think” are not only redundant, they weaken whatever statement they relate to and do nothing to mitigate the person’s responsibility for the opinion.
Note: The only time “I personally” makes sense is when the speaker has acted in contradiction of his own views. For example, “I voted to permit drilling, but I personally believe that fracking causes dangerous earth disturbances.”
4. The phrase “my own personal opinion” piles redundancy upon redundancy. The adjective personal means “individual, private, one’s own.” The adjective own means “possessed or owned by the person or thing indicated by the preceding noun, pronoun, or possessive adjective.” It is sufficient to say “in my opinion.”
5. Personal is sometimes used where the word personalized would be more appropriate. A “personal trainer” makes sense. In the context of “personal trainer,” “personal assistant,” or “personal maid,” the personal designates an employee attached to someone in a close or exclusive subordinate capacity.
In the case of “personal diets,” “personal checks,” and “personal financial plans,” however, the sense is that the diets, checks, and financial plans will be designed to meet individual requirements, hence personalized: “Identifiable as belonging to a particular person or organization, especially by being marked with a name or set of initials. Also: designed or produced to meet individual requirements; customized.