6. Is the creator of the product MIA?
The safest, most effective fitness products and programs were created by qualified fitness professionals with degrees in exercise science and/or advanced certifications in personal training or group exercise. If the creator of the product is not certified or fails to mention the qualifications of his or her expertise, be wary! Do some additional research first (see number 9). If a celebrity or model is promoting a product, be sure that an exercise scientist or fitness professional has provided the science.
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