Sunday, September 8, 2013

8. Do the testimonials come from paid actors?

8. Do the testimonials come from paid actors? 
Although this has changed in the last few years, infomercials are notorious for paying actors and models to provide testimonials. Pay close attention to the small print at the bottom of the screen. By law, it has to tell you if the testimonials come from real people who have used the product or from actors performing a "dramatization."

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