Sunday, September 8, 2013

4. Is it really that different?

4. Is it really that different? 
What is most interesting about infomercials is that the products and programs for sale seem so new and revolutionary! The marketing on them really gets you pumped up! But step back and ask yourself if the gizmo, DVD or training plan really is special or if it's just being marketed as something exciting. Time after time, I see new infomercials for strength training products that are all different shapes and sizes and materials. Do they work? Most likely, anything will work if you use them regularly. But are they any better than the tried-and-true pieces of equipment at the gym (dumbbells, resistance bands, stability balls, etc.)? Probably not.

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