movie trivia: a marketing tactic was born

Bambi (1942) premiered August 8, 1942 in London - a very daring move in the midst of war - and a few days later in New York. Despite glowing reviews, it was an initial box office disappointment. This prompted Disney to re-release Snow White and the Seven Dwarfs (1937) in the summer of 1944, a tactic that the studio regularly adopts now for all their animated features.