Gentle suspense. Tortured heroes. Mischievous heroines.

Thursday, January 30, 2014

movie trivia: a marketing tactic was born

Bambi (1942) premiered August 8, 1942 in London - a very daring move in the midst of war - and a few days later in New York. Despite glowing reviews, it was an initial box office disappointment. This prompted Disney to re-release Snow White and the Seven Dwarfs (1937) in the summer of 1944, a tactic that the studio regularly adopts now for all their animated features.

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