Trivia: Hostess Twinkies

Hostess Twinkies were invented in 1931 by James Dewar, manager of Continental Bakeries' Chicago factory. He envisioned the product as a way of using the company's thousands of shortcake pans which were otherwise employed only during the strawberry season. Originally called Little Shortcake Fingers, they were renamed Twinkie Fingers, and finally "Twinkies."