Don't pay attention to health claims

Don't pay attention to health claims

But wait, isn't healthy food supposed to be better for you? In theory, yes. But truly healthy food—vegetables, fruits an other unprocessed foods—rarely have labels at all. Instead foods with health claims tend to be processed junk repackaged as better for you alternatives.P

Even worse, research from Wansink's lab has shown that people drastically underestimate the calories in foods with visible health claims on the packaging. People also tend to eat more food overall as a result of this miscalculation. He refers to this effect as the "health halo," and it's a recipe for packing on the pounds. For real health, stick to humble foods without labels.